Well, here we are – first post in the new blog for Sugarplum.  I’ve heard all the usual stuff about blogging helping increase sales, reaching target audiences, blah, blah, blah.  If truth be told, I’m giving it a go because I’m curious.  I also can’t believe that any more people than I can count on one hand will ever read it, so I also thought it might be a pretty nice way of chronicling how life is treating Sugarplum Cake Co.

It’s been a pretty incredible first year; in that period of time our work increased tenfold.  If anyone had told me this time last year that at the end of 2009 we’d be wrestling with possible expansion, I would have laughed in their face.  All I wanted last year was someone to like us and bother to stop and chat to us at the wedding fairs.  Picking up work seemed like it would be a very nice optional extra.

It’s the Detling Wedding Show tomorrow and it feels like the last one we did was a million years ago.  We’ve got a bigger stand, more cakes with us, a couple of new cake flavours added to the menu and a slightly more confident air gained through experience (and the fact that quite a lot of people did like us!).

Some things haven’t changed though; we still believe our ethos of decent cakes at decent prices is bang on the money.  Even though we’ve now designed and made cakes for many couples we also still understand that what is a job for us is (hopefully!) a one-off, exciting experience for brides and grooms-to-be and should therefore be treated as such.

As we pack up to go to Detling tomorrow, I guess something else still holds true: I still want someone to like us and bother to stop and chat.

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